Creating an engaging Enhanced Brand Content (EBC) on Amazon can significantly elevate your product listings and drive higher sales. With the ever-increasing competition on the platform, it’s crucial to stand out, and EBC offers a powerful way to do just that. Amazon sellers who use EBC see an average increase of 5-10% in sales, and products with enhanced content are 30% more likely to be purchased than those without.
In the modern conditions of the seller’s competition, adequately demonstrating the goods offered is essential. Enhanced Brand Content (EBC), shows that sales might be up to 10 percent higher. Rich media descriptions on the product pages, including the pictures and videos, help increase conversion rates by 20% compared to descriptive texts. These relevant figures will depict that a convincing Amazon EBC design can generate excellent outcomes for any item you sell on Amazon.
In a Nutshell
In this blog, learn about Amazon EBC, and best practices for creating an EBC that resonates with your audience, builds trust, and boosts your sales.
What is Amazon EBC?
Amazon Enhanced Brand Content (EBC) is an exciting tool that allows Amazon brand owners to add visually rich content to their product detail pages. This is the case of high-quality images combined with delicate prints, texts, and specific product placement that are not limited to product descriptions.
Why is EBC Important?
Amazon EBC plays a crucial role in differentiating products in a competitive marketplace.
“Visual storytelling is the key to engaging customers. Enhanced Brand Content allows you to communicate your brand’s story in a compelling way, leading to increased customer trust and higher conversion rates.”
Preparing for EBC Creation
Determining the objectives before creating a new application in Amazon EBC is crucial. Specific goals are essential for achieving brand compatibility with the content featured on EBC. Do you wish to enhance the brand recognition level, the number of effective sales, or the number of repeat clients? Developing such goals will help determine the content and organization of each component of your EBC.
Researching Competitors
Competitive analysis is also essential in developing the EBC type of content that will be useful to your target audiences. Review the EBC pages of the prominent players in your industry category. Learn what specific features are helpful in interpersonal communication and which are not. Focus on the drivers in previous successful EBCs, for example, the themes commonly used for visual content communication, the design of EBC templates, and messages that attract customers mostly. Understanding your competitors can also impact your business since you learn what they are doing right or wrong.
Understanding EBC Guidelines
While designing the Amazon EBC, it is essential to remember and follow Amazon’s content policies. The following guidelines are meant to sanitize the site and make all material posted on the site relevant and valuable to the customers. Some of these policies include the following.
Amazon has some policies regarding the content uploaded to its site concerning trademarks, statements regarding the products’ performance, and the content’s suitability. It is necessary to read these policies carefully and check whether the material published on the EBC corresponds to the requirements. Guess what? This will save you time and energy. After some time, your product page will remain active, productive, and relevant.
Image and Text Specifications
Amazon has specific requirements for the images and text used for EBC. You must obey these specifications so that the content you display under EBC appears the way you want it to look professional.
Concerning images, Amazon likes images with high resolution and photos that highlight the product. The size and format of the image must also meet the recommended size and format for proper blowing up.
Other examples of text specifications are restrictions and requirements concerning the amount of text, style, and kind of information. The primary rule is to take only a little time and stay on the point as much as possible. Writing the content in bullet points or small paragraphs will help you understand it easily.
Amazon EBC, A+, and A++ Content – All You Need to Know
Amazon offers several content options for brands to enhance their product pages. This is divided into Enhanced Brand Content (EBC), A+ Content, and A++ Content. They also differ in characteristics and may be used in branding depending on the goals set.
Enhanced Brand Content (EBC)
- EBC helps to establish connections between brand images and the brand, making it easier to explain the brand’s story and relate to customers emotionally.
- EBC increases both the aesthetic appeal and the sharing of relevant and rich information on the pages that sell products.
- Engaging and informative content in EBC activities could contribute toward increased conversion rates because most of the required information is provided to the customers before the sale.
A+ Content vs. A++ Content
To boost your product on Amazon, learning the distinctions between A+ and A++ Content is critical. Both categories have their properties and opportunities that help in brand storytelling, product page improvements, and boosting the conversion rate.
Feature |
A+ Content |
A++ Content (Premium A+) |
| Availability | Accessible to most brand-registered sellers | Formerly, as seen from the name, it was targeted towards brand-registered vendors but is now available to almost all brand-registered sellers. |
| Cost | Typically free | It was known to be costly, but it is available for promotional purposes for a limited time. |
| Module Options | Limited module selection | Such as the variety of the modules offered and more appealing and creative types of modules like the ones involving animation. |
| Image Size | Smaller image size | It is advisable to use large images because they help capture the visitor’s or viewer’s attention directly. |
| Content Flexibility | Fewer options regarding the designs of the contents | The flexibility of the content, the possibilities of its location, and the design |
| Overall Impact | Helps to enhance product awareness and increase sales. | Significantly enhances product presentation
and increases the conversions. |
Optimizing for Mobile View
With a mobile application and many customers using portable devices, adjusting an EBC for smaller screens is pivotal. Ensure your EBC content is aligned across different resolutions for Computer, Laptop, Tab, Mobile, and other electronic gadgets. This means employing the features of responsive design where the layout adapts to the device being used.
All the customers can browse the content in any way they view it. This can increase conversion rates since customers can engage with the EBC and other forms of social media facilitated through their mobile devices.
Simplifying Navigation
These are essential factors that should always be considered if one wants a good layout/structure of the site. Make your EBC content categorized so that it would be easier for the customer to locate the information they seek. This type of text organization uses headings, subheadings, bullet points, etc, to create a pathway for the reader to follow.
For example, the most critical information should be more noticeably placed at the top of the page. It also guarantees that all vital information that may assist customers in making decisions is easily visible.
Implementing SEO Best Practices
As pointed out, keyword research is one of the significant benefits of Amazon EBC for Amazon product listing optimization. Determine helpful search terms that customers might use to find products that are similar to your own. It will enhance the EBC content visibility in the search results if these keywords are inserted naturally into the content.
Applying primary keywords like Amazon EBC and secondary keywords like product page enhancements and conversion rate improvement can go a long way in making your EBC content rank high on Amazon and appeal to potential customers.
Metadata Optimization
Good meta titles and descriptions are crucial to ensuring that your rated EBC has the best SEO performance. Meta titles and descriptions should be well-written and include keywords and a brief description of what is in the EBC.
Another crucial metadata element is the usage of alt text on images. This is especially helpful to search engines while crawling your EBC to determine what your images contain; it will help boost your EBC’s SEO.
Conclusion
In conclusion, Amazon EBC is versatile in assisting brands aiming to enhance the online structures of their products and enable clients to rank them higher during Amazon searches. Brands can develop effective EBC content that helps improve conversions through adherence to best practices, including identifying goals and objectives, compliance with content regulation, and incorporating high-quality graphics.
It is essential that the EBC content is updated frequently and that customers’ feedback is solicited from time to time. Therefore, you would wish to perfect your Amazon EBC strategies so that your product page ranks as relevant, appealing, and comprehensive as possible for the Amazon landscape.
FAQs
What is Amazon Enhanced Brand Content (EBC), and why is it influential?
Amazon Enhanced Brand Content is a feature that enables brand owners to add high-quality photos, different forms of text, and even layouts to the regular product listing. The rationale for EBC lies in the fact that aesthetics and relevance enhance product pictures’ effectiveness and customer interest, contributing to sales growth.
How can I measure the effectiveness of my EBC?
A few of the best ways of evaluating your EBC issues are using appropriate KPIs, including conversion rates, click-through rates, and the amount of time spent on the specific page. It pinpoints that utilizing Amazon’s Brand Analytics tool can provide key data on how customers connect with your EBC.
How can Amzsparks help improve my Amazon product listings?
Amzsparks is an Amazon marketing company that deals with Amazon marketing services such as creating and optimizing EBC. The services aim to enhance your product’s recognition, gain consumers’ attention, and enhance sales.